With the launch of ONN inner wear, Lux Industries forayed into the premium
men’s innerwear segment five years back. The brand ONN has established a
respectable position and has garnered encouraging market share in the category.
With the retail reach of 13,000 outlets across 3,500 cities and towns in India, ONN
brand is emerging as one of the fastest growing brand in the segment.
In the endeavor to further consolidate its market position and to further develop the
relationship with its loyal customer base, ONN extended the brand by offering
Casualz range of Track Pants, Shorts, T-shirts and Three-Quarter Pants.
The brand has gone on record stating that strong demand from the retail fraternity
and the consumer has been the key factor in the launch of Casualz. Continuing the
brand promise of comfort, style and durability the entire Casualz range promises
to satisfy the consumers on these three parameters. With the wide range of fashion
T-shirts, ONN Casualz shall surely be the first choice of the fashion conscious
consumers. In the test market conducted by the brand, Casualz Track pants has
been appreciated for the fit and styling.
With the Indian consumers hunting for the trendy, fashionable and comfortable
casual wear, ONN Casualz is all set to emerge as the most favored brand in the
The T-shirts prepared under the Casualz range are made up of 100 % premium
combed cotton with super absorbent fabrics which ensures freshness all day long.
Available in both round neck and Polo (Collar) style, the Casualz range offer
various options to the consumers so that they can choose according to their style
and preference. The best thing about these T-shirts is that it goes well with
anything be it jeans, track pants or three-quarter pants. The attractive colors with
which the T-shirts are being launched are sure to increases the glamour quotient
and will make it the first choice for the fashion oriented people.
The Three-Quarter Pants, Track pants and Shorts under the Casualz range are
made from 100% premium combed cotton for extra durability. Available in many
bold colors, these lower wears have ribbed waist band and French terry knit to give
extreme comfort to the wearer. Prepared with utmost focus on style and comfort
these lower wears dispense impressive designs and guarantees calmness.
Today the youth yearns for such apparel which gives them a relaxed yet stylish
look and the new Casualz range from ONN Premium Wear fulfills their desire and
With the launch of new ONN Casualz range, the brand is destined to delight the
consumers ensuring stupendous brand success.