Making of ONN Premium Wear tvc ad

The Making – ONN Premium Wear Latest TVC

View the snippet of the Making of ONN Premium Wear’s new TVC ad above.

Here we reveal the raw footage of the Making of ONN Premium Wear’s new TVC ad. Recently ONN launched it’s new tvc on all the leading social media networks and we got a fabulous response from the audience.

Watch how Mr Shahrukh Khan was ONN during the shoot in the making of ONN Premium Wear’s new Tvc ad ?

Creative Minds behind the Making of ONN premium Wear tvc ad:-

ONN – Road of Life
Our latest TVC

Client : LUX Industries Ltd.

Agency : Orchard Advertising
ECD: Hemant Kumar Sivan
Vice President : Partho Sarkar
Brand Partner : Ameya Mohane

Directors : Deven Munjal & Vaibhav Misra
Producer : R.S Pipalwa
Production House : Yellow Beetle Films & RS Creations
DOP : Rakesh Singh
Art Director : Suresh Selvarajan

Team SRK-
Manager: Pooja Dadlani
Costume Designer: Daena Sethna
Make Up: Arun Indulkar
Hair Stylist : Raj
Personal Assistant : Subhash Jain

Line Producer : Darshan Mehta
1st AD : Amey Nadkarni
2nd AD : Harish Dinkar
Offline Editor : Utsav Bhagat
Post Supervisor : Dylan D’souza
VFX Supervisor: Mithil Dalvi (After)
Online Editor : Omkar (After)
Music: Manas Baruah
Sound Engineer : Lijin Jolly Alex (Song Bird Studios)

ONN Premium Wear Team


Srk is sporting a racerback vest Style No NS 531

Enhance your muscular look with ONN .

Check out an  exclusive glance  of Srk from ONN Premium Wear. In the above pic our Brand Ambassador Mr Shahrukh Khan is sporting a Racerback Ribbed Gym vest Style No 531. This season stay ONN with our hypnotic collections of Sportz vest and bring out the stylish you from within.

The new ONN Racerback Ribbed Gym vest enhances the masculinity with a U-shaped neck.It enriches the muscles with the perfect sleeveless style and hence adds a new dimension to your muscular look . The vest comes with colour patch stitched on the chest to give a stylish look. ONN Racerback Ribbed Gym vest is perfectly crafted with the latest technology to absorb sweat during heavy exercise and hence keeps the wearer’s body cool. To look best  club it with Hosiery Shorts or knee-length shorts to complete the perfect look.

Soon the new collection of ONN Sportz vests will be shortly launched in our webstore. So keep your eye ONN our webstore.


For those who have missed our latest ONN TVC, You can check out here once again :)

By ONN Premium Wear






Best Indian thermal wear

Beat the winter season with the warmth of ONN Thermal

Indian Thermal wear Industry has definitely evolved in the last 5 years. Today, consumers are becoming more brand savvy and style conscious when it comes to Thermal wears. They prefer light knit wear which could provide maximum warmth and comfort without disrupting their outer appearance.

Understanding the need and trend changing demands of the market, ONN Premium Wear has become more innovative with their design and features in the winter collection which comprises of ONN Thermals and Woollen.

The style of the Thermal range from ONN has evolved in accordance with the change in the fashion industry to meet up with the expectations of the potential buyers. Crafted with top quality pure wool, both ONN Thermals and Woollens are great at drawing moisture away from the skin which promises to provide maximum warmth even in extreme low temperature. The unique thermo receptors used in our product ensures the garment retains body heat and is perfect solution to cold temperature. Their availability in trendy colours like black melange, grey and white, in both round neck/ v-neck styles increases the style quotient of our products and makes them the most preferred brand in the Indian thermal market. ONN Woollen also comes in half sleeves which are best worn as under shirt without affecting the outer appearance.

As consumers today seek for comfortable and stylish thermal wear at an affordable price, ONN Premium Wear fulfils their expectation with the light-weighted, breathable ONN Thermals and Woollen range.

So don’t resist, beat the chillness of the season with the warmth of ONN.

be bold with onn premium wear

Be Bold…Inside…Out

Onn Premium Wear – the renowned premium brand of Lux Industries Limited has made its name in the hosiery world for designing such products, especially for youth which add x-factor to their personality. Each products of ONN has its own distinct quality and characteristics which makes it different from other brands. While designing the ONN products we always try to maintain our few key factors, which include quality, affordability, innovations, and styling so that our consumer always gets what they expects from us.

ONN Premium Wear always believes in the fact “New Season, New Undies”. Keeping this fact in the mind ONN Premium Inners is coming up with its modified collection of brief and boxer for this season.

Experience a new manhood with the Grande Brief collection (NF 252) of ONN and feel fresh with its new design, color and comfort. The best thing about these Briefs is that it has an athletic look which provides a snug and supportive fit. The brief, well knitted with the finest fabric gives a subtle boost in the front, which is always a boon, especially when you are wearing it with some great jeans. These briefs have a wide soft waistband which hugs your body but leaves no red marks even after worn for longer hours. The ONN brief is well constructed so that it retains its shape even after several washes and the color doesn’t fade quickly.

Stylish ranges of boxers (NF 255) that can be used as inner wear as well as casual wear are another modified launches for this fresh season. The individual sporting it is going to feel extremely comfortable as they are made from premium quality cotton fabric. Boxer shorts have long been the choice men who prefer a loose-fitting type of underwear. The front open boxer has a more relaxed feel and offer more freedom in the crotch area to the wearer. Made from the finest premium combed cotton, this boxer comes with extra comfort and durability. This boxer is also ideal for lounge wear, casual wear or inner wear, so feel free to extend your lounging hours with your peers.

There are wide varieties of designs and colors available in these new modified ranges of products with top-notch quality and sensible styling to ensure complete customer satisfaction through sustained innovation.


The most interesting things about ONN products are that you can wear your innerwear the way you like. For example, you can wear your innerwear as a loungewear and at the same time, you can use it as innerwear. Anytime you can flip your mood and slip into the poolside party. So this season, bring out the boldness in you and let your style go ONN.

onn premium innerwear brands in india

Be Casual, Be you – Casualz ONN Premium Wear in India

With the launch of ONN inner wear, Lux Industries forayed into the premium

men’s innerwear segment five years back. The brand ONN has established a

respectable position and has garnered encouraging market share in the category.

With the retail reach of 13,000 outlets across 3,500 cities and towns in India, ONN

brand is emerging as one of the fastest growing brand in the segment.

In the endeavor to further consolidate its market position and to further develop the

relationship with its loyal customer base, ONN extended the brand by offering

Casualz range of Track Pants, Shorts, T-shirts and Three-Quarter Pants.

The brand has gone on record stating that strong demand from the retail fraternity

and the consumer has been the key factor in the launch of Casualz. Continuing the

brand promise of comfort, style and durability the entire Casualz range promises

to satisfy the consumers on these three parameters. With the wide range of fashion

T-shirts, ONN Casualz shall surely be the first choice of the fashion conscious

consumers. In the test market conducted by the brand, Casualz Track pants has

been appreciated for the fit and styling.

With the Indian consumers hunting for the trendy, fashionable and comfortable

casual wear, ONN Casualz is all set to emerge as the most favored brand in the


The T-shirts prepared under the Casualz range are made up of 100 % premium

combed cotton with super absorbent fabrics which ensures freshness all day long.

Available in both round neck and Polo (Collar) style, the Casualz range offer

various options to the consumers so that they can choose according to their style

and preference. The best thing about these T-shirts is that it goes well with

anything be it jeans, track pants or three-quarter pants. The attractive colors with

which the T-shirts are being launched are sure to increases the glamour quotient

and will make it the first choice for the fashion oriented people.

The Three-Quarter Pants, Track pants and Shorts under the Casualz range are

made from 100% premium combed cotton for extra durability. Available in many

bold colors, these lower wears have ribbed waist band and French terry knit to give

extreme comfort to the wearer. Prepared with utmost focus on style and comfort

these lower wears dispense impressive designs and guarantees calmness.

Today the youth yearns for such apparel which gives them a relaxed yet stylish

look and the new Casualz range from ONN Premium Wear fulfills their desire and

demands both.

With the launch of new ONN Casualz range, the brand is destined to delight the

consumers ensuring stupendous brand success.


ONN THERMALS – This Winter keep the heat on.

For more than 50 years now, Lux industries have become synonyms of style and comfort.  It has always been our sincere endeavor to make our product better than the previous one.  We as a company with our sheer hard work, passion, dedication & commitment, always try to bring such products for our customers that make them happy, comfortable and stylish in every season. With the same thought in our mind, this winter we present our modified ONN Thermals to our customers so that they can enjoy the chillness of the season without any fear of cold.

ONN Thermals have always succeeded in attracting the patrons because of its fine quality and stylish features. This mixed blend of qualities makes it unique, outstanding and desirable among the consumers. Our products are always designed keeping in mind the global style and trend, and are of superior quality as well. Thus every age group becomes truly overwhelmed and delighted to wear the thermal inner. The material that we use to make ONN Thermals is ultra soft and keeps you warm and comfortable from the cold weather. ONN Thermals are stitched with high strength yarn for maximum durability and is designed to give a contoured snug fit. These are finely designed so that you can wear it inside your shirt and keep yourself comfortable in the chilly weathers. The stitching is done in such a way that it does not cause itching on the wearer’s body and gives them a tender feeling.1x1 edit

Our ONN Thermal is a premium quality product that can be easily worn under a jacket. They are available in Round and V-neck shaped neck line which gives them a stylish look and make them fashionable to wear with jeans and trousers. Along with the basic black and white color, they are also available in stylish grey color which is created only to target the crème segment of the youngsters and help them get their best look even in winters. ONN Thermals products are easily available at a store near you. You can also find ONN Thermals soaring high in the online platform like,, and

Winter is always a season of fun, outings and celebration, which is why we bring our warm and comfortable thermal wear for you so that you can enjoy yourselves heartily. We are certain that this festive season our modified ONN Thermals with its stunning features will enhance your happiness.

ONN Italia

Season’s fresh new stylish additions to ONN Premium Wear!

It has always been an earnest endeavor at ONN to keep innovating with style and comfort. Consequently, this year 3 new exclusively stylish new premium ranges – Italia, Denim and Bling – are being introduced. With these three new product lines, now there are 74 products in totality segregated across 10 categories.
The new product lines are extremely fashionable and are exclusively targeted towards the young generation. The youth today yearns for stylish and attractive inner wears. With increased disposable income and urge to dress up stylishly, there is a huge demand for stylish designer inner wear. People want to wear better clothes and that applies to both outerwear and inner wear. As a matter of fact, Indian males are getting more and more style conscious and are looking for varied designs and quality while buying inner wears. Our new range of products fills this gap with latest trending designs, cuts, and colors that we believe will be huge success in Indian market.

The Italia range is inspired from the charm and style quotient of Italy. It stands for the sleekness and sexiness one might associate with Italian fashion products. The range is being launched with 10 products currently that include stylish vests, briefs, trunks and shorts.

The Denim range tries to bring the feel of denim wear in an innerwear. The stitches, the cuts and the patterns are extremely stylish and yet comfortable. The range is being launched with 4 products that include vest, briefs and trunks. The designs are bold and attractive that will surely be hugely successful among youth.

The Bling range has been launched with 5 products that include briefs and trunks. The range is stunningly stylish with innovative designs and cuts. The contrasting color elastics are eye catchy and the fabric is ultra soft on the skin.
Along with the product quality and new designs, the packaging of the product has been designed diligently. The innovative and stylish packaging of all the three ranges is thematic and enhances the product’s feel. Especial mention has to be for the packaging of BLING product line as it stands out with its international standard design. We are first in the industry to come up with such carefully and thematically designed product packaging among Indian market players.

With these new ranges, the products selection has not just increased quantitatively but qualitatively too. We are extremely confident that all the new ranges will be immensely successful in the market and will consolidate ONN’s position in the premium inner wear segment.


by ONN Premium Wear 


ONN Hi Spring Vest

When comfort matters to you the Most..

Comfortz products of ONN are made of 100% premium combed cotton rib fabric with a high spring stitch, which gives this vest the snug fit. The vest comes in a single color with double reinforced shoulder strap seams for durability. The other two products of Comfortz of ONN are Drop needle vest and Ribbed Vest. Drop needle vest is contoured amble for flexibility and it is stitched from international machines. As the name suggests, the pattern of the vest is in Drop needle design. The ribbed vest comes in rib design only. Comfortz products of ONN are best suited for the office-going people who are tangling with lots of problems. The products of ONN are suitable for different segments of Men.  In our day-to-day life, people are growing in every aspect of life. They are growing economically, fashionably and due to this their demand for more is also increasing rapidly. To meet all these demands all the underwear manufactures are coming up with new ideas of the product wise. People’s choices are not at all constant they keep on searching for something new each and every time, for this reason the multiple brands are scattered in this narrower market.  ONN products are very popular when it comes to sports vest. The vest is contemporarily styled with wider armholes, you can also use it as a loungewear, sportswear and as inner wears. You can wear it like anything, which will suit your personality.


by ONN Premium Wear


ONN Premiumz boxer

Premiumz range are cut to flatter every man !

The briefs and boxer of the Premiumz range are cut to flatter every man, the intelligent body defining fit with added stretch and shape retention, together with the broad waistband, & cool packaging makes the product both desirable and distinctive. The ONN products that combine style, comfort, variation and quality also come in the most affordable prices, thus giving the buyers an opportunity to be trendy and stylish without burning a hole in your wallet.

In comparison to the international brands, the ONN inners are available at the best affordable price and at the same time comply with global standards and in all respect they are much better than any other international brands.

For Quick buy,Click Here :-

by ONN Premium Wear


ONN American Fine Vest

Why will you prefer Premiumz vest?

Recently ONN had launched its premium vest which is crafted with one of the finest cotton yarn of the world. This pure white vest is finely knitted with extra long staple American cotton which is 45 % stronger than the regular cotton. The vest is extremely soft and ultra-light on the skin on the wearer’s body when worn.

The premium vest is crafted with a unique single stitch to give a modern and fine look. This light –weighted vest  gives you a relaxing effect on your body after wearing for several hours. The best thing about this vest is it absorbs moisture very quickly from the skin of the wearer’s body and allows the air to pass between the vest and the body.

The vest is highly comfortable and avoids itching on the wearer’s body ONN Premiumz vest is made up with high density rib for an unmatched stretch and movement. The vest is perfectly suited for all season. The unique square shape neck of the vest is ideal to team up with T-shirts and shirts.

This Premiumz vest  is currently available at ONN webstore. Shop NOW !

Catch the video & take a tour of  the World’s Finest Cotton !!

Courtesy :-

By ONN Premium Wear